Easy, accessible and attractive. Stipple, a new start up, launches a really new eye-catcher tool that allows retailers to sell through picture shared on networks like Facebook and Twitter.
The idea is simple: make the e-commerce process plain. The developed tool is named Stipple Shopping. Retailers can post their products’ pictures on social networks and spread them around. Customers can simply see the items on the screen, or even surf for another brand’s products and buy what they want in-screen. So the purchasing process becomes more complete because at the same time than retailers are publishing their stuff, they are giving as well the possibility to buy it.
Stipple CEO Rey Flemings believes this system will make transactions on the web easier and will open a new way for publishers; to push products more effectively. As the growth of online, brand-related images continues to explode at a predicted rate of 10% annually, so do the audiences consuming these images, allowing us to help brands advertise in images that contain their products,
Flemings said in a statement. And we’re seeing engagement rates averaging 7.5%, dramatically higher than other forms of advertising.