The quality of your product can be as much important as the appearence. The shopping marketing agency Birdsong Gregory has made a study about and has conclused that packing can be a good in-store lever. There are some trends that can be useful to increase the sells of a brand just taking into account the outer.
Being respectfull with the enviroment is not just cool but necessary. Many customers are concerned about it and even for the companies can be a good deal. So the trendiest idea is the use of bio-based plastics, recyclable PET made from renewable resource.
This one is followed by smart packaging
: Both retailers and manufactures should evaluate the benefits of intelligent packing: shelf-life extension, food waste reduction, the customer can get the productos or information easier, etc.
In the third place, Stand-up Pouches
or how to be creative. Go out of the conventional packing, look for the flexibility, sustainability and convenience in the presentation of the products.
The Retal-Ready Packing (RRP) or Shelf-Ready Packing (SRP) is really trendy in U.S. amid retailers and is practical for buyers.
In conclusion, connect packing with social media to go beyond the simply publicity attributing value to the products and creating customer loyalty.
