The voice-recognition company Nuance, developer of voice technology solutions in limitless fields, has taken a step towards paving a new way for ads in mobile devices.
The idea is simple but revolutionary at the same time, because it changes the traditional one-way communication between marketers and sellers in order to provide a more flexible and interactive ads enviroment. The company’s website announces:
People talk. Brands listen. Decisions are not made in a vacuum, they happend through dialogue. Consumers have a voice and now brands have a way to listen. Nuance Voice Ads. Built for mobile. Designed to inspire conversation.
Marketers interested in this platform can also take a glance on a video to understand deeplier how it works out. Summing up the are lunching the next slogan: Nuance Voice Ads. The next thing you’ll be talking about.
Online marketers have not found too much high-tech development regarding the ads’ world and the specific conditions of mobile devices as tablets or smartphones. The screen size and or the kind of use that the on-the-go users give to their smartphones and so on mean a challenge for ads designers. An interactive voice advertisment may represent an improvement in this field.
